BRI Supports 'Jelajah Kuliner Indonesia' UMKM Bazaar to Boost Local Economy

Commitment to UMKM Empowerment

PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) continues to demonstrate its commitment to empowering micro, small, and medium enterprises (UMKM) through its support of the 2025 'Jelajah Kuliner Indonesia' bazaar held in Medan. This event, running from November 14-16, 2025, is part of the State-Owned Enterprises (BUMN) initiative to broaden market access for UMKM and promote Indonesia's diverse culinary heritage.

Event Highlights and UMKM Participation

The three-day event at Medan's Benteng Kota field features 80 UMKM participants showcasing ready-to-eat and snack products. The bazaar includes various engaging activities such as food festivals, talk shows, stand-up comedy performances, workshops, cooking classes, and culinary competitions. These activities create a vibrant atmosphere while providing valuable opportunities for UMKM to expand their market reach and enhance their product quality.

Digitalization and Market Expansion

BRI's Corporate Secretary, Dhanny, emphasized that the event supports UMKM marketing efforts and promotes business digitalization through platforms like PaDi UMKM. The initiative aligns with BUMN's transformation agenda, focusing on economic inclusion and UMKM empowerment. By leveraging such events, BRI aims to help UMKM increase their visibility, improve product quality, and introduce regional specialties to national markets.

Strategic Impact and Future Prospects

The 'Jelajah Kuliner Indonesia' 2025 event in Medan is part of a larger series of activities designed to support UMKM development. A pre-event was held on August 29, 2025, focusing on horticulture products and providing training on supply chain management and digital marketing. This comprehensive approach demonstrates BRI's strategic commitment to UMKM growth through both market access and capability building.