BRILink Agent Empowers Financial Inclusion and Creates Jobs in Jepara

Transforming Rural Financial Services

The BRILink Agent Warung Concept, located in Jambu Timur, Jepara, has been operating since 2013 under the guidance of BRI Unit Srobyong. This initiative has become a crucial part of the community's economic activities by providing accessible banking services. The agent, managed by Rochim (Owie), has been instrumental in introducing digital financial transactions to the local population, overcoming initial hesitations about non-cash transactions through education and community engagement.

Economic and Social Impact

The presence of BRILink Agent Warung Concept has significantly impacted the local economy and social structure. It operates daily from 07:00 to 22:00 WIB, catering to the needs of families with members working abroad who need to make regular payments. The agent facilitates various transactions including cash withdrawals, transfers, and payments for utilities like electricity and water. This service has not only enhanced financial inclusion but also contributed to the economic well-being of the community by creating jobs and supporting local businesses.

Empowering Local Economy

The success of BRILink Agent Warung Concept is evident in its contribution to the local economy. The business has grown significantly since its inception, enabling the owner to meet family needs, fund children's education, and invest in productive assets. The business has expanded to include two outlets and created employment opportunities for local residents. According to Owie, the trust built within the community has been a key factor in the success of the business, leading to sustainable growth and job creation.

BRI's Commitment to Financial Inclusion

BRI's Director of Microfinance, Akhmad Purwakajaya, praised the role of BRILink agents in promoting financial inclusion and their positive impact on families and communities. He emphasized BRI's commitment to providing accessible, relevant, and sustainable financial services to rural areas in Indonesia. The BRILink program exemplifies how collaboration between banks and local communities can drive financial inclusion and strengthen local economies.