BRI's LinkUMKM Program Empowers Local Business through Zero Waste Innovation

Transforming Kebab Endul's Business Operations

Bank Rakyat Indonesia's (BRI) LinkUMKM initiative is driving significant growth for Kebab Endul, a Bekasi-based food and beverage business established in 2020. The program's focus on zero waste innovation is helping Kebab Endul enhance their product offerings while adopting sustainable business practices.

From Home-Based to Multi-Channel Enterprise

Kebab Endul, founded by Aisyah Ratna Wulandari, began as a home-based business during the 2020 pandemic. The company has since evolved into a comprehensive food business with multiple product lines including frozen kebabs, processed tofu products, and various toppings. Their hybrid sales model includes outlet EnduLicious Kebab, exhibition participation, HORECA supply, frozen food stores, partnerships, and online marketplace sales through reseller networks and social media platforms.

Business Growth and Innovation

The collaboration with BRI's LinkUMKM has been instrumental in Kebab Endul's business transformation. The zero waste innovation approach has not only improved their operational efficiency but also enhanced their product portfolio. This strategic partnership demonstrates how banking institutions can support MSMEs through innovative digital platforms while promoting sustainable development goals.

Key Business Developments:

• Expansion of product lines to include various frozen food products
• Development of hybrid sales channels including physical outlets and online platforms
• Implementation of sustainable business practices through zero waste initiatives
• Growth from a home-based business to a multi-city presence through reseller networks and partnerships