BRI Empowers Local Batik Business Through Comprehensive UMKM Support Program

Transforming Traditional Batik into Modern Office Wear

Kain Indonesia by Shifara, a local batik business, has successfully transformed traditional Indonesian batik into modern office wear through the support of Bank BRI's Rumah BUMN program. The business, founded by Sinta Paramitha, has been able to expand its market reach and improve its products through comprehensive training and digital marketing support provided by BRI.

Preserving Cultural Heritage While Promoting Economic Empowerment

The program has not only contributed to the preservation of Indonesian cultural heritage but also promoted economic empowerment, particularly among women. Kain Indonesia by Shifara has created a business model that involves women in various aspects of the production process, from sewing to packaging. This approach has enabled the business to make a positive impact on the community while maintaining its cultural roots.

Key Features of BRI's Support Program

BRI's Rumah BUMN program has provided Kain Indonesia by Shifara with comprehensive support, including training in digital marketing, business operations, and financial management. The program has also facilitated access to various business events and exhibitions, enabling the business to increase its brand awareness and expand its market reach. The success of this program demonstrates the potential of collaborative efforts between financial institutions and local businesses in promoting economic development and cultural preservation.