BYD Adjusts Atto 1 Pricing in Indonesian Market

Strategic Price Increase

BYD has implemented a price adjustment for its Atto 1 electric vehicle model, raising the price from Rp 195 million to Rp 199 million for the Dynamic variant. This change, effective November 2025, represents a strategic business decision rather than an impulsive move according to Luther T. Panjaitan, Head of Marketing Communication at PT BYD Motor Indonesia.

Factors Influencing Price Adjustment

The primary factor cited for this price revision is the currency exchange rate fluctuation. As BYD Indonesia imports all its vehicles, changes in currency values directly impact pricing. Luther explained that multiple business variables were considered in this pricing strategy, with exchange rate being a crucial component.

Market Positioning

Despite the price increase, BYD Atto 1 maintains its position as one of the most competitive offerings in Indonesia's electric vehicle segment. The price adjustment reflects the company's efforts to balance market competitiveness with import-related costs. The Indonesian electric vehicle market continues to show strong growth potential, supported by government incentives and increasing consumer interest in sustainable transportation options.

Future Outlook

The pricing strategy of BYD in Indonesia will likely continue to be influenced by global market trends, currency fluctuations, and local market dynamics. As the electric vehicle market in Indonesia evolves, consumers and industry observers will be watching how BYD and other manufacturers adapt their strategies to maintain competitiveness while managing external economic factors.