Campina Ice Cream (CAMP) Prepares Business Strategies for 2026
Executive Summary
Key insights and market outlook
PT Campina Ice Cream Industry Tbk (CAMP) is preparing for 2026 by expanding to secondary cities in Indonesia and optimizing distribution networks. The company plans to increase sales while maintaining distribution cost efficiency through existing distribution facilities. CAMP will also focus on strengthening national distribution networks and expanding to modern sales channels such as e-commerce and social media 1
Deep Dive Analysis
Campina Ice Cream Prepares Strategic Plans for 2026
Expansion into Secondary Cities
PT Campina Ice Cream Industry Tbk (CAMP) is gearing up for 2026 by implementing strategic business plans. According to Samudera Prawirawidjaja, President Director of CAMP, the company will expand its presence to secondary cities in Indonesia that were previously untouched by Campina products 1
Distribution Network Optimization
In existing markets, CAMP will continue to optimize its distribution networks. Samudera explained that this approach will enable the company to boost sales while maintaining distribution cost efficiency by leveraging existing distribution strategies and facilities, thus keeping fixed costs stable 1
Strengthening National Distribution and Modern Sales Channels
Sagita Melati, Corporate Secretary of CAMP, highlighted that the company will focus on strengthening its national distribution network. Additionally, CAMP plans to expand into modern sales channels including e-commerce, omni-channel marketing, and social media platforms. Strategic placement of freezers will also be part of this effort 1
Source References
Story Info
Topics Covered
Key Events
Business Expansion Plan
Distribution Network Optimization