Chery Indonesia Embarks on Aggressive Dealer Expansion

Strategic Growth Plan for 2026

Chery Sales Indonesia (CSI) is gearing up for an aggressive expansion throughout 2026 by significantly broadening its dealer network across Indonesia. The company is targeting the establishment of 50 new dealerships, a strategic move designed to bolster Chery's presence in the competitive national automotive market. This expansion is intrinsically linked to the company's ambitious sales targets for the forthcoming year.

Current Market Presence

As of now, Chery boasts an existing network of approximately 70 operational dealerships throughout Indonesia. According to Sulistyo Nugroho, Head of Dealer Network Development at CSI, this expansion represents a critical component of their growth strategy. The addition of 50 new dealerships will not only enhance Chery's market penetration but also improve customer accessibility to their services and products.

Market Implications

This strategic expansion reflects Chery's confidence in the Indonesian automotive market's growth potential. By increasing its physical presence, Chery aims to enhance brand visibility, improve customer experience, and ultimately drive sales growth. The aggressive expansion plan positions Chery to potentially increase its market share in Indonesia's competitive automotive landscape.