Chinese Tech Firm Insta360 Rewards Employees with Gold Keycaps

Unique Bonus Tradition

Insta360, a Chinese technology company known for its 360-degree cameras, has given out gold keycaps to its outstanding employees as a bonus for the fourth consecutive year. This unique tradition was continued on Programmer's Day, celebrated on October 24, 2025. The company prepared at least 21 gold keycaps, with the most valuable being a space bar keycap weighing 35.02 grams and valued at approximately US$45,000 or Rp751.5 million (based on an exchange rate of Rp16,700 per USD).

Significance of the Bonus

The gold keycaps are more than just a monetary bonus; they represent the company's appreciation for its employees' hard work and achievements. Since the tradition began, Insta360 has distributed a total of 55 gold keycaps to selected high-performing employees. The value of these bonuses has more than doubled over the years due to the rising price of gold.

Previous Celebrations

Insta360's tradition of giving precious gifts to employees extends beyond Programmer's Day. In July 2025, during the company's 10th anniversary celebration, every employee and intern received a pure gold sticker weighing 0.36 grams featuring various designs. This gesture reflects the company's culture of recognizing and rewarding its workforce.

Implications

The practice of giving gold bonuses highlights Insta360's commitment to employee satisfaction and retention. In a competitive tech industry, such unique gestures can significantly boost employee morale and loyalty. As gold prices continue to fluctuate, the value of these bonuses may change, but the gesture itself remains a powerful symbol of appreciation.