Ciputra Life Optimistic About Endowment Products in 2026

Positive Outlook for Insurance Segment

PT Asuransi Ciputra Indonesia (Ciputra Life) is maintaining a positive outlook for its endowment products in 2026, driven by the inherent benefits these products offer to customers. According to Listianawati Sugiyanto, Director of Ciputra Life, endowment products continue to show promising prospects despite economic uncertainties.

Key Features Driving Demand

The company highlights that endowment products provide guaranteed benefits at specific times during the policy term or upon the insured's death. This feature makes them attractive to customers seeking both protection and savings components in their insurance policies. Listianawati emphasized that while the performance of these products is influenced by broader economic conditions and consumer spending power, the fundamental benefits remain compelling.

Market Conditions and Future Prospects

Ciputra Life acknowledges that the success of endowment products in 2026 will depend on Indonesia's economic environment and consumer confidence. The company is cautiously optimistic, recognizing both the challenges and opportunities in the insurance market. As the insurance industry continues to evolve, Ciputra Life is positioning itself to capitalize on the growing demand for products that offer both protection and investment components.

Strategic Focus on Endowment Products

The company's confidence in endowment products reflects its strategic focus on developing insurance solutions that meet customer needs while navigating the complexities of the financial landscape. By emphasizing products with guaranteed benefits, Ciputra Life aims to strengthen its market position and drive growth in the insurance sector.