CLEO Introduces Eco Lite: Indonesia's Lightest Bottled Water

Innovative Product Launch

PT Sariguna Primatirta Tbk (CLEO), a prominent player in Indonesia's bottled water market, has unveiled its latest innovation: Cleo Eco Lite. The product was launched during the Cleo 22nd Fest celebration held at Delta Plaza Surabaya, an event that drew more than 100,000 visitors. Cleo Eco Lite is marketed as the lightest bottled water in Indonesia, boasting both lightweight content and packaging.

Strategic Market Positioning

The introduction of Cleo Eco Lite demonstrates CLEO's commitment to continuous innovation in the competitive bottled water market. By focusing on the unique selling point of being 'lightweight', CLEO aims to capture environmentally conscious consumers and those looking for convenience. This strategic move comes as the company celebrates its 22nd anniversary, marking a significant milestone in its market presence.

Market Impact and Future Prospects

The launch of Cleo Eco Lite is expected to strengthen CLEO's position in the Indonesian bottled water market. With its emphasis on lightweight packaging and content, the product is likely to appeal to consumers who prioritize portability and environmental sustainability. As the Indonesian bottled water market continues to grow, driven by increasing health awareness and changing consumer preferences, CLEO's innovative approach positions the company favorably for future growth.