Cleo Introduces Sustainable Packaging Solution

Environmental Initiative Aligns with Bali's Plastic Reduction Policy

Cleo, a leading purified drinking water brand, has launched its new 1-Liter Praktis packaging while organizing a comprehensive beach cleanup event in Bali's Kedonganan area. The initiative, conducted on January 10, 2026, coincided with World Environment Day and demonstrated the company's commitment to environmental sustainability.

Collaborative Effort for Coastal Conservation

The beach cleanup activity was executed in collaboration with the Bali Provincial Government and local environmental community Bendega. This partnership highlights Cleo's dedication to maintaining coastal ecosystems while promoting its new product. The event successfully collected significant amounts of plastic waste, reinforcing the importance of such initiatives in preserving Bali's marine environment.

Product Innovation and Sustainability

The newly introduced Cleo 1-Liter Praktis packaging is designed to be more environmentally friendly and aligns with Bali's regulations on reducing single-use plastics. This strategic move not only enhances Cleo's product portfolio but also supports the regional government's environmental conservation efforts. The company has proudly announced that it has recycled 3,000 tons of plastic waste, demonstrating its significant contribution to plastic waste management.

Commitment to Environmental Responsibility

By integrating product innovation with environmental stewardship, Cleo reinforces its position as a responsible business in Indonesia's beverage industry. The company's actions reflect a comprehensive approach to sustainability, from product design to community engagement, setting a positive example for other businesses in the sector.