College Assignment Turns into Lucrative Culinary Business for Young Entrepreneur
Executive Summary
Key insights and market outlook
Windy Maulidya, a 23-year-old student, turned her college assignment into a successful culinary business called We.Eats in 2023. Starting with pre-orders among friends, her business grew through social media promotion to become a daily order business available on GoFood and Instagram. The business transition was supported by her business major studies and her passion for cooking.
Deep Dive Analysis
From College Assignment to Thriving Culinary Business
Turning Academic Projects into Entrepreneurial Success
Windy Maulidya, a 23-year-old business major student from Palangka Raya, has successfully transformed her college assignments into a profitable culinary venture called We.Eats since September 2023. The journey began with typical academic projects that eventually evolved into a full-fledged business.
The Genesis of We.Eats
Windy's interest in cooking, combined with her business studies, created the perfect blend for her entrepreneurial venture. Initially, she started with pre-orders among close friends and gradually expanded through social media promotion. The business quickly gained traction, evolving from occasional orders to daily requests.
Digital Presence and Growth
The strategic use of social media and food delivery platforms like GoFood played a crucial role in We.Eats' success. The business transitioned from manual pre-order systems to becoming a regular presence on popular food delivery platforms. Windy's ability to leverage digital channels effectively has been key to her business's rapid growth and sustainability.
Source References
Story Info
Topics Covered
Key Events
Culinary Business Launch
Digital Platform Integration