Daihatsu Rocky Hybrid Achieves 500 Unit Orders in Strong Market Debut

Positive Market Reception

PT Astra Daihatsu Motor (ADM), a leading player in Indonesia's automotive industry, has recorded significant success with its latest eco-friendly offering, the Daihatsu Rocky Hybrid. The company has received 500 orders for the new model since its introduction, demonstrating strong consumer confidence in Daihatsu's e-Smart Hybrid technology. This achievement underscores the growing demand for environmentally friendly vehicles in Indonesia's automotive market.

Delivery and Pricing Update

The delivery process for the Daihatsu Rocky Hybrid commenced coinciding with the opening of the Gaikindo Jakarta Auto Week (GJAW) 2025 at ICE BSD. According to Sri Agung Handayani, Marketing and Corporate Communication Director of PT ADM, "We have just started delivering the Rocky Hybrid units today. This year might be special, as in January we delivered less than 100 units." The current price of the Rocky Hybrid is Rp 299.85 million, slightly higher than its initial launch price of Rp 293.9 million. The company has confirmed that this price will remain valid until December 2025.

Market Implications

The strong demand for the Daihatsu Rocky Hybrid reflects a positive trend in Indonesia's automotive sector, particularly in the eco-friendly vehicle segment. This development is significant for stakeholders across the industry, including manufacturers, suppliers, and consumers. The success of hybrid vehicles like the Rocky Hybrid could potentially influence future product development and marketing strategies in the Indonesian automotive market.