DAMRI Introduces Special Nataru Promotion for Travelers

Round-Trip Ticket Offer

DAMRI, a state-owned transportation enterprise, has launched a special promotion for the upcoming Christmas 2025 and New Year 2026 holiday season. The company is offering customers the opportunity to purchase round-trip tickets for just 95% of the regular price, with the remaining 5% being covered by DAMRI. This promotion is designed to make travel more affordable during the peak holiday season when transportation services typically experience a surge in demand.

Promotion Details

The Nataru promotion is valid for travel dates between December 19, 2025, and January 5, 2026. To take advantage of this offer, customers must book their tickets through the official DAMRI Apps. The discount will be automatically applied during the transaction process when customers use the promo code #PulangPergi5%.

Business Impact

This strategic promotion demonstrates DAMRI's efforts to maintain market share in the competitive transportation sector during peak travel seasons. By offering discounted round-trip tickets, the company aims to attract price-sensitive customers while managing capacity during the high-demand period. The exclusive availability of this offer through the DAMRI Apps also encourages digital adoption among its customer base.

Market Context

The transportation sector typically experiences significant demand during the Nataru holiday period, with millions of Indonesians traveling across the country. DAMRI's promotion is likely to appeal to budget-conscious travelers while helping the company maintain its position in the market. The use of a digital platform for booking also highlights the growing importance of mobile applications in Indonesia's transportation services.