Dyandra Promosindo Unveils Sportainment Concept for IIMS 2026

New Concept for Automotive Exhibition

Dyandra Promosindo has officially launched the Infinite Program as part of its preparations for the Indonesia International Motor Show (IIMS) 2026. The automotive exhibition is scheduled to take place from February 5-15, 2026, at JIExpo Kemayoran in Jakarta. The event will feature a new sportainment concept that combines elements of sports and entertainment to create a more engaging experience for visitors.

Enhanced Visitor Experience

The sportainment concept represents a significant shift in how automotive exhibitions are presented in Indonesia. By incorporating sports and entertainment elements, Dyandra Promosindo aims to attract a broader audience and create a more dynamic atmosphere at the event. This approach is expected to make IIMS 2026 more appealing to both automotive enthusiasts and the general public.

Industry Impact

The Indonesia International Motor Show has been a significant event in the country's automotive calendar for years. With the new sportainment concept, Dyandra Promosindo is positioning IIMS 2026 to be more than just an automotive exhibition. It is set to become a major entertainment event that showcases the latest developments in the automotive industry while providing an engaging experience for attendees.