Electronic City Indonesia Prepares Strategic Moves for 2026

Optimistic Outlook Amidst 2025 Challenges

PT Electronic City Indonesia Tbk (ECII), an electronics retailer, is maintaining an optimistic outlook for 2026 despite experiencing performance pressure throughout 2025. The company's Corporate Secretary, Widi Satya Chitra, stated that ECII is preparing a comprehensive strategy to drive future growth, including enhancing its sales approach, strengthening digital channels, and implementing selective expansion ¹

Performance Pressure in 2025

ECII faced significant challenges in 2025, with its performance declining throughout the year. As of Q3 2025, the company reported a deteriorating financial performance and an increase in losses. Despite these challenges, management remains hopeful that Q4 2025 will show improvement compared to previous quarters ²

Strategic Initiatives for 2026

To address the challenges and drive growth in 2026, ECII is focusing on several key strategies. First, the company aims to enhance its sales strategy to better meet customer needs and improve market penetration. Second, ECII plans to strengthen its digital channel, recognizing the growing importance of e-commerce in the electronics retail sector. Finally, the company will pursue selective expansion, targeting opportunities that align with its business objectives and market conditions ¹

Growth Targets and Business Improvement

ECII's management has set a target for the company's performance growth to be at least in line with Indonesia's economic growth. To achieve this goal, the company is committed to continuously improving its business processes and enhancing customer service. By adapting to changing market conditions and leveraging its strategic initiatives, ECII aims to achieve sustainable growth and create long-term value for its stakeholders ¹