Key insights and market outlook
PT Era Digital Media Tbk (AWAN) plans to maximize local cloud product sales in 2026 by leveraging its Eranyacloud service, Indonesia's first local cloud computing service using Advanced Micro Devices (AMD) processors. The company aims to expand its market share by focusing on its agile product development and competitive advantage in quickly implementing new products.
PT Era Digital Media Tbk (AWAN), listed on the Indonesian Stock Exchange, is focusing on maximizing the sales of its local cloud products in 2026. The company's strategy centers around its flagship product, Eranyacloud, which is Indonesia's first local cloud computing service utilizing Advanced Micro Devices (AMD) processors. According to Shaanee P. Harjani, the company's CEO, Eranyacloud is a key differentiator in the competitive cloud computing market.
The company's ability to quickly implement new products gives it a significant competitive edge. As explained by Harjani during a public presentation, "Because our company size isn't too large, we can quickly implement new products. Thus, we can excel from the product side." This agility in product development allows AWAN to stay competitive against larger players in the cloud computing space.
Era Digital Media plans to capitalize on the growing demand for local cloud solutions by emphasizing the unique features of Eranyacloud. The service is positioned as a secure and localized alternative to international cloud providers, which is particularly appealing in the Indonesian market where data sovereignty is becoming increasingly important.
With its focus on Eranyacloud and commitment to rapid innovation, Era Digital Media is well-positioned to achieve its sales targets in 2026. The company's strategy highlights the growing importance of local cloud solutions in Indonesia's digital infrastructure development.
Cloud Product Sales Strategy
Local Cloud Computing Expansion