Erajaya Active Lifestyle Targets Positive Sales Growth in 2026

Strategic Expansion Amid Economic Challenges

Erajaya Active Lifestyle (ERAL), operated by PT Sinar Eka Selaras Tbk, is maintaining its optimistic outlook for 2026 despite the prevailing economic and geopolitical uncertainties ¹

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https://industri.kontan.co.id/news/modal-ekspansi-eral-rp1528-miliar-dikerahkan-ini-fokus-bisnis-baru

. The company's management, led by CEO Djohan Sutanto, acknowledges that global economic conditions remain challenging but is focusing on key strategic initiatives to drive growth ¹

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https://industri.kontan.co.id/news/penjualan-erajaya-active-lifestyle-eral-diprediksi-melesat-ini-strategi-kunci

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Key Growth Drivers

1. Ramadan and Eid Period: Historically, these periods have been significant sales drivers for ERAL, particularly in the fashion segment ¹
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   https://industri.kontan.co.id/news/penjualan-erajaya-active-lifestyle-eral-diprediksi-melesat-ini-strategi-kunci
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2. Strategic Expansion: The company has allocated Rp152.8 billion for expansion, focusing on both physical retail growth and digital channel enhancement ²
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   https://industri.kontan.co.id/news/modal-ekspansi-eral-rp1528-miliar-dikerahkan-ini-fokus-bisnis-baru
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3. Product Portfolio Development: Continuous product updates are being implemented to maintain market relevance and consumer appeal ²
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   https://industri.kontan.co.id/news/modal-ekspansi-eral-rp1528-miliar-dikerahkan-ini-fokus-bisnis-baru
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4. Omnichannel Strategy: While physical retail remains the primary revenue source, ERAL is strengthening its digital capabilities to capture growing online market share ²
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   https://industri.kontan.co.id/news/modal-ekspansi-eral-rp1528-miliar-dikerahkan-ini-fokus-bisnis-baru
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Business Outlook

Despite the challenging macroeconomic environment, ERAL remains cautiously optimistic about achieving positive sales growth in 2026 ¹

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Source 2

https://industri.kontan.co.id/news/modal-ekspansi-eral-rp1528-miliar-dikerahkan-ini-fokus-bisnis-baru

. The company's strategic initiatives are designed to address both current challenges and future market opportunities.