Erajaya (ERAA) to Boost Retail, Lifestyle, and F&B Business in 2026

Balanced Business Development Strategy

PT Erajaya Swasembada Tbk (ERAA) is preparing to continue its balanced business development strategy across all business verticals in 2026. The strategy includes focusing on Erajaya Digital, Erajaya Active Lifestyle, and Erajaya Food & Nourishment as part of efforts to drive sustainable long-term growth ¹

Business Verticals

The company is optimizing its business segments, particularly in electronics, active lifestyle, and food & beverages. Erajaya sees positive growth potential in the active lifestyle and food & beverage segments, managed through Erajaya Active Lifestyle and Erajaya Food & Nourishment verticals ²

Strategic Focus

Head of Legal Counsel & Corporate Affairs Erajaya Group, Amelia Allen, stated that these segments complement the company's core business, particularly in retail management, brand development, and consumer behavior understanding. The company is maintaining its focus on prudence and strategic alignment while pursuing growth opportunities ²