FAST Food Indonesia Accelerates Expansion Plans

Aggressive Growth Strategy

PT Fast Food Indonesia Tbk (FAST), the operator of KFC restaurants in Indonesia, is set to accelerate its expansion plans. According to analyst Jonathan Guyadi from Samuel Sekuritas Indonesia, FAST aims to increase its store count through strategic expansion into less penetrated areas. The company currently operates primarily in tier-one cities, with approximately 70% of its Quick Service Restaurant (QSR) outlets concentrated in these major urban centers.

Expansion Targets and Strategy

FAST is targeting to open 50 to 70 new stores annually, with a long-term goal of operating around 1,000 outlets by 2030. The expansion strategy includes not only opening new stores but also relocating existing ones to more strategic locations. The focus will be on secondary cities and hub islands where the QSR market remains underpenetrated. This approach is part of FAST's medium to long-term performance growth plan, as noted by Jonathan Guyadi in his research published on December 5, 2025.

Market Context and Future Prospects

The expansion comes as FAST looks to maintain its market position in Indonesia's competitive QSR market. By diversifying its geographical presence beyond major cities, the company aims to capture additional market share and drive growth. The strategy is supported by Samuel Sekuritas Indonesia's analysis, indicating a positive outlook for FAST's growth trajectory.