Key insights and market outlook
FIFA received 5 million ticket requests for the 2026 World Cup within the first 24 hours of sales, despite criticism over high ticket prices. Fans from over 200 countries participated in the sale, which was held through FIFA.com for the tournament featuring 48 teams. However, Football Supporters Europe (FSE) protested, calling for a halt to national team ticket allocations, citing "strangling" prices that could exclude ordinary fans.
The FIFA 2026 World Cup ticket sale has seen unprecedented demand, with 5 million requests received in the first 24 hours of the latest sales phase. This surge in interest comes despite sharp criticism from fan groups regarding the tournament's pricing structure. The event, which will feature a record 48 teams, is scheduled to take place across the United States, Canada, and Mexico from June 11 to July 19, 2026.
Fans from over 200 countries and territories participated in the ticket sale through FIFA's official website. While this demonstrates the tournament's global appeal, it has also drawn criticism from fan organizations. Football Supporters Europe (FSE) has been particularly vocal, calling for FIFA to stop selling national team ticket allocations. The group argues that the pricing is "strangling" and could price out ordinary fans.
The high demand indicates strong interest in the tournament, but the pricing controversy threatens to overshadow the event. FIFA faces the challenge of balancing revenue generation with fan accessibility. The organization's response to the criticism will be crucial in determining the overall success of the ticket sales and the tournament's broader reception.
World Cup Ticket Sale
Pricing Controversy