Key insights and market outlook
The impulsive and consumptive lifestyle has become a serious challenge for Indonesia's young generation. Social pressure, fear of missing out (FOMO), and easy access to digital financial services are driving young people to make financial decisions without proper calculation, including taking loans to fulfill short-term desires. Financial literacy is crucial to prevent long-term economic vulnerability. Initiatives like the KOMA (Kemiskinan, Obrolan, Mimpi, Aksi) literacy program by Polimedia and Kredit Pintar aim to address this issue by promoting financial education and habit formation.
The young generation in Indonesia is facing a significant challenge in managing their finances due to an increasingly impulsive and consumptive lifestyle. This trend is driven by social pressure, the fear of missing out (FOMO), and the ease of access to digital financial services. As a result, many young people are making financial decisions without thorough consideration, often leading to debt to fulfill short-term desires.
Financial literacy has emerged as a critical solution to prevent long-term economic vulnerability among the young generation. It is not just about understanding financial concepts but also about developing healthy financial habits. Initiatives such as the KOMA (Kemiskinan, Obrolan, Mimpi, Aksi) literacy program, a collaboration between Politeknik Negeri Media Kreatif (Polimedia) and Kredit Pintar, are steps in the right direction.
The KOMA program focuses on financial education and habit formation, recognizing that knowledge alone is not sufficient to change behavior. Puji Sukaryadi, Brand Manager of Kredit Pintar, emphasizes the need for financial education to be directed towards building habits rather than just imparting conceptual understanding. This approach is crucial in empowering the young generation to make informed financial decisions and avoid the pitfalls of impulsive financial behavior.
Financial Literacy Program Launch
Digital Finance Education Initiative