Ford Celebrates 25 Years in Indonesia with Limited Edition Everest at GJAW 2025

Strengthening Premium SUV Presence

Ford RMA Indonesia utilized the GAIKINDO Jakarta Auto Week (GJAW) 2025 to reinforce its position in Indonesia's premium SUV market. The event coincided with Ford's 25th anniversary in Indonesia, marking a significant milestone in the company's history. To commemorate this occasion, Ford introduced the Next-Gen Ford Everest Titanium 25th Anniversary Edition.

Limited Edition Model Highlights

The special edition Everest is restricted to 25 units worldwide, making it a highly exclusive offering. This limited production run underscores the model's exclusivity and Ford's strategic approach to creating unique value for discerning customers. Regional Director RMA Indonesia, Roelof Lamberts, emphasized that this anniversary celebration represents Ford's long-term commitment to serving the Indonesian market.

Market Positioning and Future Prospects

The launch of this limited edition model demonstrates Ford's confidence in Indonesia's premium SUV segment. By introducing such an exclusive product, Ford is strengthening its brand presence and reinforcing its competitive position in a growing market. The move is expected to generate significant interest among automotive enthusiasts and premium SUV customers.