Key insights and market outlook
Aisah, a former employee of a natural stone and pearl supplier, turned her experience into a successful business venture after becoming a homemaker. She founded Fahmi Accessories in 2011, starting with selling finished jewelry before developing her own handmade accessories using natural stones and pearls. Aisah's autodidactic learning and continuous trend observation have been key to her business's growth.
Aisah's journey from being a homemaker to a successful entrepreneur began with leveraging her previous work experience. Before establishing Fahmi Accessories in April 2011, Aisah worked at a company supplying natural materials like stones and pearls. After marrying and having children, she transitioned into full-time homemaking but soon felt the urge to return to being productive.
Initially, Fahmi Accessories focused on selling finished jewelry products such as bracelets and necklaces. Aisah soon began modifying these items using natural stones and pearls, gradually developing her own designs. Through autodidactic learning, she mastered various techniques in creating handmade accessories, from necklaces to bracelets. Aisah also subscribed to jewelry magazines for inspiration and closely followed accessory trends to keep her products relevant.
Aisah's success with Fahmi Accessories demonstrates how previous professional experience can be transformed into a thriving business venture. Her story highlights the importance of leveraging past knowledge, continuous learning, and adapting to market trends in achieving entrepreneurial success.
Business Establishment in 2011
Transition to Handmade Products