From Passion to Profit: The Story of Sae Fashion Label

Turning Enthusiasm into Entrepreneurship

Lita Kusuma, the founder of Sae, a women's fashion label, exemplifies how passion can be transformed into a successful business venture. Despite lacking a formal education in fashion design, Lita's love for fashion drove her to learn and create her own brand. Through self-directed learning, she acquired the necessary skills to establish Sae, demonstrating that determination and self-motivation can be powerful tools for entrepreneurs.

Building a Brand from Scratch

Lita's journey began with a deep-seated interest in fashion, which eventually led her to create clothing that she believed would appeal to women like herself. With no formal training, she embarked on a journey of self-education, teaching herself the intricacies of fashion design. This autodidactic approach allowed her to develop a unique perspective and understanding of her target market's needs.

Success in a Competitive Industry

The success of Sae in Indonesia's competitive fashion industry underscores the potential for niche brands to thrive when backed by genuine passion and consumer insight. Lita's story serves as an inspiration to aspiring entrepreneurs, showing that with dedication and a willingness to learn, it is possible to build a successful brand from the ground up.