Key insights and market outlook
Tiwi Nurhasanah from Garut has transformed her bee farming business, Rumah Madu Simpul Hati, into a thriving enterprise. With support from Pertamina's UMKM development program, Tiwi has successfully marketed various bee products including raw honey, propolis, and royal jelly. Her business has not only improved her family's economic condition but also enabled her three children to pursue higher education. The collaboration with Pertamina has provided training, mentoring, and business certification, enhancing the quality of her products and opening opportunities for academic research collaborations.
Tiwi Nurhasanah, a determined entrepreneur from Garut, has turned her bee farming venture, Rumah Madu Simpul Hati, into a successful business. With the support of Pertamina's UMKM development program, Tiwi has managed to create a thriving enterprise that not only supports her family but also contributes to the local economy.
Tiwi's business offers a range of bee-derived products including raw honey, processed honey, propolis, royal jelly, and bee pollen. These products have gained significant popularity in the market, helping Tiwi establish a strong presence in the industry. The business has also become a hub for local beekeepers, as Tiwi mentors and supports various farming groups across Indonesia.
The partnership with Pertamina has been instrumental in Tiwi's success. The state-owned enterprise provided comprehensive support through its UMKM program, including training, mentoring, and business certification. This support has not only enhanced the quality of Tiwi's products but also opened up new opportunities for collaboration with academic institutions.
Tiwi's business has become a research location for pharmacy students from various Indonesian universities. This collaboration has strengthened the scientific backing of her products, particularly those related to health and cosmetics. The interaction with pharmacists and researchers has helped in developing products that meet market demands while maintaining high quality standards.
The success of Tiwi's business has had a profound impact on her family. She takes pride in being able to support her children's education, with her first two children having completed their master's degrees and the third currently pursuing an undergraduate degree. This achievement is particularly significant as Tiwi and her husband are only high school graduates.
Tiwi's journey highlights the potential of local products and the importance of promoting Indonesian natural resources. She hopes that more people will recognize the value of domestic bee products rather than preferring imported alternatives. Her long-term vision includes establishing a cosmetics or health products factory based on Indonesian bee products.
Vice President of Corporate Communication at Pertamina, Muhammad Baron, emphasized that supporting UMKM is part of the company's Social and Environmental Responsibility (TJSL) program. The initiative aims to enhance community welfare through creative sectors and empower local entrepreneurs to create a broader positive impact.
UMKM Business Development
Local Product Promotion Success