Global Business Outlook Darkens as Challenges Mount - WEF Survey

Deteriorating Global Cooperation Impacts Business Confidence

A comprehensive survey conducted by the World Economic Forum (WEF) involving 799 executives from 81 countries paints a concerning picture of the global business landscape for 2025. The survey reveals that 43% of respondents expect business conditions to become more challenging compared to 2024, while only 7% anticipate an improvement. The remaining respondents either foresee no change or were undecided.

Key Challenges Identified

The survey highlights several critical factors contributing to the increasingly difficult business environment. Approximately four in ten executives point to rising trade barriers, talent mobility constraints, and cross-border capital flow restrictions as primary obstacles. These challenges reflect the broader deterioration in global cooperation across multiple domains including trade, climate, technology, and security.

Implications for Global Business

The findings suggest that the global business community is bracing for a more complex operating environment in 2025. Companies will need to navigate increasing geopolitical tensions, regulatory hurdles, and economic uncertainties. The WEF survey serves as an important indicator of the prevailing sentiment among business leaders and highlights the need for adaptive strategies to address emerging challenges.