GoFood's 2025 Consumer Trends: Stability in Food, Dynamism in Beverages

Consistent Demand for Core Food Categories

GoFood's 2025 Year in Review report reveals that consumer spending patterns remained relatively stable, particularly in core food categories. Chicken and duck-based dishes continued to dominate the top-selling menu items, demonstrating consumer preference for familiar and filling meals. This consistency underscores the importance of traditional food preferences in daily transactions on the GoFood platform.

Dynamic Beverage Trends Driven by Social Media

In contrast to the stable food segment, beverage orders showed significant dynamics throughout 2025. The growing popularity of matcha on social media platforms had a direct impact on ordering patterns, with Matcha Latte entering the top 3 most ordered beverages for the first time. This shift highlights the strong correlation between digital trends and consumer purchasing decisions in the beverage category.

Strategic Implications for GoFood Ecosystem

The insights from the 2025 Year in Review report serve as a crucial indicator for GoFood's business direction and development opportunities for its vast network of merchant partners. By understanding these consumer trends, GoFood can better tailor its services to meet market demands and create new opportunities within its ecosystem.

Market Context and Future Outlook

The observed trends reflect broader consumer behavior patterns in Indonesia's digital economy. As food delivery platforms continue to evolve, the ability to adapt to changing consumer preferences while maintaining core offerings will be critical for sustained growth in this competitive market.