Gojek and TDN Launch Innovative Rendang Meat Program

Pre-Order System for Ramadan Preparation

Gojek has partnered with Toko Daging Nusantara (TDN) to introduce the Arisan Daging Rendang program, a unique initiative designed to help consumers secure quality meat supplies before Ramadan 2026. This collaborative effort aims to maintain price stability and ensure the availability of affordable, high-quality rendang meat during the holy month.

Key Features of the Program

1. Pre-order System: Customers can place orders between December 4, 2025, and February 10, 2026, through TDN's official website or physical outlets.
2. Flexible Payment: A 50% down payment is required at the time of booking, with the balance payable upon collection during Ramadan.
3. Price Range: The frozen rendang meat is priced between Rp 110,000 and Rp 115,000 per kilogram, making it an affordable option for consumers.
4. Convenience: Customers can choose their preferred collection date and time, eliminating the need for long queues.

Benefits for Consumers and Drivers

The Arisan Daging Rendang program offers multiple benefits:

• Consumers can secure their meat supplies in advance at reasonable prices.
• The pre-order system allows for better planning and reduces the hassle of last-minute purchases.
• Resellers can also benefit by purchasing in advance and selling at competitive prices, potentially earning additional income.

Strategic Significance

This initiative demonstrates Gojek's commitment to expanding its ecosystem beyond transportation and delivery services. By partnering with TDN, Gojek is entering the grocery segment, providing value-added services to its customers and drivers. The program also reflects the company's understanding of local consumer needs, particularly during significant religious periods like Ramadan.

Market Impact

The program is expected to have a positive impact on both consumers and Gojek drivers. Consumers benefit from price stability and convenience, while drivers can potentially earn additional income through the resale of pre-ordered meat packages. This innovative approach could set a precedent for similar initiatives in the future, both within Gojek's ecosystem and across the broader Indonesian e-commerce and retail landscape.