Gold Prices Soar, Indians Shift to Gold Bars and Coins

A Change in Gold Buying Habits

The recent surge in global gold prices to record highs in 2025 has led to a significant shift in the way Indians buy gold. Traditionally, gold jewelry has been a popular choice for Indians, especially during festivals and special occasions. However, with the rising prices of gold, many are now opting for gold bars and coins instead of jewelry.

The Appeal of Gold Bars and Coins

One of the main reasons for this shift is the lower costs associated with buying gold bars and coins. Unlike gold jewelry, which can have a markup of up to 15% for manufacturing, gold bars and coins are sold at a much lower premium. This makes them a more attractive option for those looking to invest in gold.

A Story of Change

Prachi Kadam, a homemaker in Mumbai, is one such example. She has been buying gold jewelry every year during the festival season, but this year she decided to opt for a 10-gram gold coin instead. "I love wearing gold jewelry on special occasions, but it's hard to justify the extra cost of up to 15% just for the manufacturing," she says. "That's why I decided to buy a gold coin this time."

A Broader Trend

Kadam's story reflects a broader trend in India, one of the largest gold markets in the world. Gold has significant cultural and financial value in India, and many people buy it as a form of investment. With the rising prices of gold, it's likely that more and more people will turn to gold bars and coins as a way to invest in this precious metal.

Conclusion

In conclusion, the surge in global gold prices has led to a shift in gold buying habits among Indians. With the lower costs and investment potential of gold bars and coins, it's likely that this trend will continue in the future.