Executive Summary

Key insights and market outlook

GoPay has launched a new entertainment feature allowing users to purchase cinema tickets directly within the application ¹

², marking a significant expansion into lifestyle services. This move into integrated digital experiences comes as competition intensifies in Indonesia's digital payment market ¹. The new feature, developed in partnership with Cinema XXI, enables seamless ticket booking and payment through GoPay's wallet application.

Full Analysis

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Deep Dive Analysis

GoPay Expands Digital Ecosystem with Cinema Ticketing Feature

Enhancing Lifestyle Services

GoPay, part of GoTo Group, has introduced a significant enhancement to its digital wallet application by integrating cinema ticket purchasing capabilities ¹

². This strategic move transforms GoPay from a mere payment platform into a comprehensive lifestyle gateway. The new feature allows users to both select seats and purchase tickets without leaving the application, streamlining the entertainment experience.

Strategic Partnership with Cinema XXI

The implementation is the result of a strategic collaboration with Cinema XXI, one of Indonesia's leading cinema operators ¹

. This partnership brings together digital payment expertise and traditional entertainment infrastructure. During the launch period, GoPay is offering a cashback program for first-time ticket purchases made through the application, running from November 7, 2025, to January 15, 2026 ¹.

Market Context and Competitive Landscape

This development comes as competition in Indonesia's digital payment and lifestyle services market intensifies. By expanding its ecosystem beyond financial services, GoPay is positioning itself as a comprehensive digital lifestyle platform. The integration reflects changing consumer behavior where entertainment transactions are increasingly connected to digital wallets.

Technical Implementation and User Experience

The new feature eliminates the need for users to switch between multiple applications, creating a seamless experience. Head of Product Marketing GoPay Wallet, Rudy Tantyo Setiawan, emphasized that this expansion is part of GoPay's broader strategy to become an integral part of Indonesian consumers' daily lives, moving beyond just financial transactions ¹

².

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