Government Launches Comprehensive Shopping Initiatives for Nataru

Three-Pronged Strategy to Boost Consumer Spending

The Indonesian government has unveiled a comprehensive strategy to stimulate consumer spending during the Christmas and New Year (Nataru) period through three major shopping programs. Trade Minister Budi Santoso announced the initiatives, which include Hari Belanja Online Nasional (Harbolnas), Belanja di Indonesia Aja (BINA) Great Sale Indonesia 2025, and Every Purchase Is Cheap (EPIC) Sale.

Industry Perspective on Nataru Sales

Alphonzus Widjaja, Chairman of the Indonesian Shopping Center Association (APPBI), noted that Nataru represents the second most significant sales period for the retail sector in Indonesia, following the Ramadan and Idul Fitri celebrations. The government's stimulus packages are designed to capitalize on this peak shopping season.

Key Program Details

1. Hari Belanja Online Nasional (Harbolnas): Focuses on online shopping stimulus
2. Belanja di Indonesia Aja (BINA) Great Sale Indonesia 2025: Promotes domestic shopping
3. Every Purchase Is Cheap (EPIC) Sale: Offers special discounts and promotions

Economic Impact

These programs demonstrate the government's proactive approach to supporting consumer spending and economic activity during the Nataru period. The initiatives are expected to provide a much-needed boost to the retail sector, particularly in the context of current economic conditions.