Government Sets Ambitious Sales Target for Harbolnas 2025

Boosting Local Product Sales

The Indonesian government has set an ambitious target of Rp 17 trillion in sales for local products during the upcoming Hari Belanja Online Nasional (Harbolnas) 2025. This represents a 6% increase from the Rp 16.1 trillion recorded during the 2024 event. The Ministry of Trade is leading the initiative to promote local products, particularly those from micro, small, and medium enterprises (UMKM).

Increased UMKM Participation

The government aims to boost participation from UMKM sector, targeting at least 1,000 business participants. This focus on UMKM is part of a broader strategy to support local businesses and stimulate economic growth through digital platforms. The event's structure has been designed to maximize exposure for local products, with six out of seven days dedicated to their promotion.

Strategic Promotion

Wakil Menteri Perdagangan Dyah Roro Esti emphasized the importance of campaigning for local UMKM products during Harbolnas 2025. The event is expected to be a significant driver of digital sales for local businesses, building on the success of previous years while continuing to expand the reach and impact of UMKM participation in the national economy.