Grab Indonesia Empowers UMKM through Digital Integration at KOPLING Festival 2025

Strengthening UMKM Presence in Digital Ecosystem

Grab Indonesia actively participated in the first-ever 'Koplo Keliling (KOPLING)' festival held on November 8-9 at Gambir Expo, Jakarta, and November 22-23 at Stadion Pakansari, Cibinong. This music and UMKM festival, initiated by the Ministry of UMKM, served as a strategic platform for Grab to enhance its support for UMKM and creative industries.

Key Initiatives and Impact

1. Digital Platform Integration: Grab brought together 10 'Resto Legendaris' merchant partners to showcase their signature culinary products to festival attendees. This initiative aimed to help UMKM expand their market reach through Grab's digital platform.
2. UMKM Empowerment: The company facilitated interaction sessions and product promotions for its UMKM partners, enabling them to leverage Grab's ecosystem more effectively.
3. Community Building: Hundreds of Grab's driver partners participated in the event, strengthening community ties and supporting the distribution chain for UMKM products.

Future Implications

The participation in KOPLING 2025 demonstrates Grab Indonesia's commitment to supporting UMKM through digitalization. By connecting traditional businesses with modern digital channels, Grab aims to create a more inclusive and vibrant ecosystem for Indonesia's economic growth.