Key insights and market outlook
Grab Indonesia experienced significant growth across multiple services during Lebaran 2025. GrabMart saw a 58% increase in purchases of cooking ingredients, while GrabExpress deliveries rose 40% driven by hampers and parcel deliveries. GrabFood recorded an 11% GMV growth, with popular searches including traditional Ramadan dishes.
Grab Indonesia experienced remarkable growth across various services during the Lebaran 2025 period. According to Roy Nugroho, Director of Commercial Grab Indonesia, the company's services saw substantial increases in usage and transaction volumes.
GrabMart recorded a 58% increase in purchases of cooking ingredients such as meat, frozen foods, and spices. This surge was driven by the increased need for cooking at home during the Lebaran period. The growth highlights the changing consumer behavior during religious holidays, with people opting for home-cooked meals.
The GrabExpress service saw a 40% increase in demand, primarily driven by the tradition of sending hampers and parcels during Ramadan and Lebaran. This growth demonstrates the importance of delivery services during festive periods in Indonesia.
GrabFood experienced an 11% growth in Gross Merchandise Value (GMV), with popular searches including traditional Ramadan dishes such as kolak, fried foods, takjil, and pisang ijo. This growth indicates a strong demand for food delivery services during the breaking of the fast and other Ramadan-related activities.
The Grab Dine Out service recorded a 51% increase in the number of users transacting, reflecting the rise in outdoor dining activities during Lebaran, particularly for breaking the fast. This growth shows that while there was an increase in home cooking, there was also a significant demand for dining out during the festive period.
Grab Indonesia Services Growth During Lebaran
Increased Demand for Food Delivery
Growth in Grocery Delivery Services