Great Eastern General Insurance Indonesia Sets Sights on Premium Growth in 2026

Strategic Initiatives for Growth

PT Great Eastern General Insurance Indonesia (GEGI) is preparing comprehensive strategies to drive premium growth in 2026, despite the challenges posed by the slowing general insurance industry. According to Linggawati Tok, Marketing Director of GEGI, the company will focus on three primary areas: digital product development, distribution network expansion, and operational system strengthening within the Great Eastern Group ecosystem.

Digital Transformation

The company plans to enhance its digital capabilities by developing more sophisticated digital products that meet evolving customer needs. This digital transformation is seen as crucial for maintaining competitiveness in a rapidly changing insurance landscape.

Human Resource Development

GEGI also intends to improve the quality of its human resources. By investing in employee development, the company aims to build a more capable workforce that can effectively support its growth objectives and navigate industry challenges.

Operational Efficiency

The third key focus area is the optimization of operational systems. By strengthening its operational framework, GEGI aims to create a more efficient and responsive organization that can adapt to market demands and regulatory requirements.

Industry Context

The general insurance industry in Indonesia is experiencing a slowdown, making GEGI's growth targets particularly challenging. However, the company's strategic focus on digitalization and operational efficiency positions it well to potentially outperform industry trends.

Conclusion

GEGI's 2026 strategy represents a comprehensive approach to achieving premium growth through digital innovation, human resource development, and operational excellence. The success of these initiatives will be crucial in determining the company's ability to navigate current industry challenges and achieve its growth objectives.