Great Eastern Insurance and OCBC Launch Innovative Travel Insurance Product

Strategic Partnership for Enhanced Customer Experience

PT Great Eastern General Insurance Indonesia (GEGI) has entered into a strategic partnership with PT Bank OCBC NISP Tbk to introduce their Travel Insurance GEGI product through OCBC's mobile banking platform. This collaboration represents a significant step in expanding GEGI's market presence while enhancing customer experience through digital integration.

Key Features of the Partnership

The Travel Insurance GEGI product is now available for purchase directly within the OCBC Mobile app, allowing customers to access comprehensive travel protection with ease. According to Linggawati Tok, Marketing Director of GEGI, this integration provides a one-stop solution for OCBC customers, combining banking and insurance services seamlessly. The digital availability of this insurance product aligns with current market trends favoring convenient, app-based financial services.

Market Impact and Future Prospects

This partnership between GEGI and OCBC demonstrates the growing importance of collaborations in the financial services sector, particularly between banking and insurance institutions. By leveraging OCBC's extensive customer base and digital platform, GEGI aims to significantly expand its market reach. The arrangement also positions both companies to capitalize on the growing demand for travel-related financial products in Indonesia.