Huawei and Blibli Expand Retail Presence with Two New Experience Stores

Strategic Expansion in Indonesian Market

Huawei Device Indonesia, in collaboration with PT Global Teknologi Niaga Tbk (Blibli), has launched two new HUAWEI Experience Stores simultaneously in Bekasi and Cirebon. The stores are located at Living World Grand Wisata Bekasi (2nd floor) and Cirebon Superblock (1st floor), marking a significant expansion in Indonesia's technology retail landscape.

Enhancing Consumer Experience

The new stores feature Huawei's latest product range, allowing customers to directly experience the company's innovative technology offerings. This retail expansion is part of Huawei's long-term commitment to developing a comprehensive ecosystem that includes interconnected products, quality after-sales services, and an integrated shopping experience that supports the evolving digital lifestyle of Indonesian consumers.

Business Synergies

Lilyana Dewi, Business Development Director at Blibli, highlighted that this collaboration represents a strategic step to maximize the Blibli Tiket ecosystem by integrating Blibli's e-commerce platform with Tiket.com's travel services. The partnership demonstrates how technology companies can work together to create a more comprehensive digital ecosystem for consumers.

Market Impact

The opening of these two new experience stores not only expands Huawei's retail footprint but also strengthens its competitive position in Indonesia's technology market. By providing consumers with direct access to their products and creating an immersive brand experience, Huawei is positioning itself for continued growth in one of Southeast Asia's most dynamic markets.