Hyundai Motors Indonesia Launches New Creta Alpha

Strengthening Compact SUV Segment Presence

Hyundai Motors Indonesia (HMID) officially launched the New Creta Alpha on January 7, 2026, in a simultaneous event across four major cities: Jakarta, Bandung, Surabaya, and Batam. This strategic launch underscores Hyundai's commitment to maintaining its competitive edge in Indonesia's automotive market, particularly in the compact SUV segment.

Key Features and Market Positioning

President Director of Hyundai Motors Indonesia, Kenny Lee, emphasized that the New Creta Alpha represents the next chapter in the Creta's evolution, with significant improvements in design, comfort, and technology. The new model is priced at Rp 455 million OTR Jakarta, positioning it competitively in the compact SUV category. Lee highlighted that the vehicle is designed to meet the evolving expectations of Indonesian consumers while supporting their daily mobility needs with enhanced confidence.

Market Impact and Strategic Significance

The launch of the New Creta Alpha demonstrates Hyundai's continued investment in the Indonesian market and its focus on the SUV segment, which remains highly competitive. By introducing this updated model, Hyundai aims to maintain its market share and appeal to consumers looking for modern features and improved performance in their vehicles. The strategic launch in multiple cities simultaneously also highlights Hyundai's robust distribution and marketing capabilities in Indonesia.