IKEA Indonesia Sets Sights on Sustainable Growth and Profitability

Strategic Focus for 2026

IKEA Indonesia, operated by PT DFI Retail Nusantara Tbk (HERO), is gearing up for sustainable sales growth and enhanced profitability by 2026 ¹

. The company plans to achieve these targets through several key strategic initiatives.

Omnichannel Strengthening

The first pillar of their strategy involves strengthening their omnichannel capabilities. This includes enhancing their digital presence while maintaining a strong physical retail experience. By integrating their online and offline channels, IKEA aims to provide a seamless customer experience that drives sales growth.

Product Range Optimization

The second focus area is the optimization of their product range and pricing strategy. IKEA plans to refine their product offerings to better meet customer needs while ensuring competitive pricing. This approach is expected to boost sales while maintaining healthy margins.

Cost Control Measures

Sustainable cost control is the third critical element of IKEA Indonesia's strategy. By managing costs effectively, the company aims to improve its profitability. This involves streamlining operations and implementing efficient processes across the business.

Positive 2025 Performance

These strategic plans for 2026 are built on the back of a positive performance in 2025 ²

. According to Diky Risbianto, Head of Communications and Corporate Affairs at DFI Retail Nusantara, IKEA Indonesia's business performance in 2025 was on track with the company's targets. By the third quarter of 2025, IKEA had successfully reduced its losses compared to the same period in the previous year. This improvement was attributed to strong customer demand and more efficient cost management.

Outlook

With its strategic initiatives in place, IKEA Indonesia is well-positioned to achieve its goals of sustainable growth and improved profitability by 2026. The company's focus on omnichannel retailing, product optimization, and cost control is expected to drive its success in the Indonesian market.