Imago Mulia Persada Opens Flagship B&B Italia Store in Jakarta

Strategic Expansion in Premium Segment

PT Imago Mulia Persada Tbk (LFLO), a leading premium furniture and lifestyle company, has launched its flagship B&B Italia store in Jakarta. The new retail space spans approximately 1,300 square meters, making it the largest B&B Italia monobrand store in the Asia Pacific region. Located in a strategic business and lifestyle area of Jakarta, the showroom brings together three international luxury furniture brands under one roof: B&B Italia, Maxalto, and Azucena.

Business Significance

This expansion marks a significant milestone for LFLO as it strengthens their retail strategy and expands Indonesia's presence in the global design network. The store's opening was described by Erlangga Boenawan, LFLO's President Director, as an emotionally significant moment for the management, highlighting the company's growth and achievements.

Market Impact

The establishment of this premium retail space is expected to enhance LFLO's market position in the luxury furniture segment while contributing to Indonesia's growing influence in the international design community.