IndiHome Strengthens Streaming Service with BBC Studios Partnership

Strategic Collaboration Amid Market Challenges

IndiHome, part of Telkom's consumer business, has announced a significant partnership with BBC Studios as the streaming industry faces intensifying competition. The collaboration comes at a time when global streaming giants are making major moves - most notably Netflix's $72 billion acquisition of Warner Bros. In the Indonesian market, the competition is also heating up as Mola TV has announced it will cease operations by December 31, 2025.

Business Growth and Market Position

Despite the challenging competitive landscape, IndiHome's streaming business has shown robust growth. The service reached 11.54 million subscribers by September 2025, representing a 7.5% increase compared to the same period last year. According to Pontjo Suharwono, Vice President of Household Consumer Business Strategy Management at Telkomsel, this growth reflects the positive momentum of the company's convergence strategy and service quality improvements.

Market Dynamics and Competitive Landscape

The global streaming market is witnessing significant consolidation. Netflix's acquisition of Warner Bros for $72 billion sets a new precedent in the industry. In contrast, the Indonesian market is seeing both international strategies affecting local players and local businesses adapting to the changing landscape. Mola TV's decision to exit by year-end 2025 creates both challenges and opportunities for remaining players like IndiHome.

Strategic Implications

The partnership with BBC Studios is a strategic move to enhance IndiHome's content offering and strengthen its position in the competitive streaming market. This collaboration is expected to bring premium content to IndiHome's platform, potentially attracting more subscribers and increasing user engagement. As the Indonesian streaming market continues to evolve, such strategic partnerships will likely play a crucial role in shaping the industry's future.