Indonesia Strengthens Sports Industry Through Strategic Partnership and Standardization

Enhanced Collaboration Between Kemenperin and Kemenpora

The Indonesian government has taken significant steps to boost its sports industry through a Memorandum of Understanding (MoU) between the Ministry of Industry (Kemenperin) and the Ministry of Youth and Sports (Kemenpora). This strategic partnership focuses on developing the sports industry, particularly in areas such as sports equipment, apparel, and footwear.

Key Initiatives and Policy Measures

1. National Standard (SNI) Certification: Kemenperin is promoting the adoption of SNI certification to ensure product quality and safety. The certification process involves product registration, sampling, laboratory testing, and certification issuance. Currently, six pioneering manufacturers have successfully obtained SNI certification that meets international federation standards.

2. Domestic Content Requirement (TKDN): The government is emphasizing the importance of TKDN by encouraging manufacturers to achieve a domestic content level of over 65%. This initiative has already seen positive results with 37 manufacturers meeting this threshold, producing items such as balls, rackets, and gymnastics equipment.

3. Export Performance: Indonesia's sports equipment industry has demonstrated robust growth, with exports increasing by 4.6% to US$275.3 million in 2024. By September 2025, export values reached US$222.3 million, marking an 11.9% rise compared to the same period in the previous year. Major export destinations include the United States, South Korea, Japan, the Netherlands, and China.

Industry Overview and Future Prospects

Indonesia's sports equipment industry comprises 128 units, employing over 15,600 workers across various provinces. The industry is supported by 14 Industrial Centers (IKM) that serve as production, coaching, and technology development hubs. The partnership between Kemenperin and Kemenpora aims to:

• Strengthen the supply chain
• Develop human resources through training and apprenticeships
• Integrate data and technology
• Promote the use of local products
• Develop thematic sports industry zones

Challenges and Opportunities

While the apparel sector faced challenges in both export and domestic markets over the past three years, the sports footwear subsector emerged as a significant contributor to non-oil exports, ranking among the top 9 commodities. The United States remains the largest export destination, accounting for 36.1% of total exports.

The government's focus on enhancing TKDN and implementing SNI certification is expected to have a positive impact on the industry by:

• Boosting domestic manufacturing
• Enhancing competitiveness
• Expanding business opportunities
• Creating a sustainable foundation for export growth

By implementing these strategic measures, Indonesia aims to strengthen its position in the global sports industry while meeting the growing domestic demand for quality sports equipment and apparel.