Executive Summary

Key insights and market outlook

The Indonesian government has launched the BINA Indonesia Great Sale (IGS) 2025, a national shopping event running from December 18, 2025, to January 4, 2026, with a target transaction value of Rp 30 trillion. The event features discounts up to 80% across 412 shopping malls nationwide, with an additional 11% discount for foreign tourists through VAT refund. The program aims to boost consumer spending and support economic recovery.

Full Analysis

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Deep Dive Analysis

Indonesia Launches BINA Great Sale 2025 with Ambitious Transaction Targets

National Shopping Event to Boost Economic Activity

The Indonesian government has officially launched the BINA Indonesia Great Sale (IGS) 2025, a nationwide shopping promotion running from December 18, 2025, to January 4, 2026 ¹

. The event aims to achieve Rp 30 trillion in transactions during its nearly three-week duration. The program is supported by approximately 380 retailers across 412 shopping malls throughout Indonesia ².

Attractive Discounts and Promotions

During the BINA IGS 2025, consumers can enjoy significant savings with discounts reaching up to 80% on various products ²

. The promotion is particularly attractive for foreign tourists, who will receive an additional 11% discount through the value-added tax (VAT) refund scheme. This dual discount structure is designed to attract both local and international shoppers, potentially boosting tourism revenue alongside domestic consumption.

Positive Pre-Event Trends

Interestingly, data from the Indonesian Retailers Association (Hippindo) indicates a 3% increase in offline shopping at malls in the two weeks leading up to the event ³

. This uptick suggests growing consumer confidence and a positive response to the upcoming sale. Chairman Budihardjo Iduansjah noted that while online shopping remained steady, offline retail saw a noticeable boost, particularly in major areas like Jabodetabek, which is expected to contribute nearly half of the national transaction target at Rp 15 trillion ³.

Economic Impact and Business Confidence

The BINA IGS 2025 is not only a consumer-focused event but also a strategic initiative to stimulate economic activity during the year-end period. Minister of Trade Budi Santoso emphasized that the program demonstrates the government's commitment to supporting business recovery and consumer spending ¹

. Retailers are optimistic about the potential reduction in 'window shopping' (rojali) phenomena, with Budihardjo stating that attractive pricing and quality products will encourage visitors to make purchases ⁴.

References