Indonesia Postpones Sugary Drink Tax, Business and Consumer Reactions Mixed
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PublishedDec 15
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Indonesia Postpones Sugary Drink Tax, Business and Consumer Reactions Mixed

AnalisaHub Editorial·December 15, 2025
Executive Summary
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Executive Summary

Key insights and market outlook

The Indonesian government has decided to postpone the implementation of excise tax on packaged sweetened beverages (Minuman Berpemanis Dalam Kemasan/MBDK) until 2026. The decision comes with a condition that the tax will only be enforced when the country's economic growth exceeds 6%. The move has received mixed reactions from both business associations and consumer protection agencies. The beverage industry association (Asrim) welcomes the decision, citing current economic conditions and pressure on the Fast-Moving Consumer Goods (FMCG) sector.

Full Analysis
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Deep Dive Analysis

Indonesian Government Delays Sugary Drink Tax Implementation

Conditional Tax Enforcement

The Indonesian government, led by Finance Minister Purbaya Yudhi Sadewa, has announced a delay in implementing the excise tax on packaged sweetened beverages (MBDK) until 2026. The decision is conditional upon the country's economic growth rate. The tax will only be enforced when Indonesia's economic growth exceeds 6%. This move reflects the government's consideration of current economic conditions and their impact on various industries.

Industry Reaction

Triyono Prijosoesilo, Chairman of the Indonesian Soft Drink Association (Asrim), has welcomed the government's decision. Asrim views the policy from multiple perspectives, particularly noting that the performance of the Fast-Moving Consumer Goods (FMCG) sector, especially beverage products, remains under pressure. The association believes that the current economic situation justifies the postponement of the tax implementation.

Economic Considerations

The government's decision highlights the delicate balance between fiscal policy and economic growth stimulation. By postponing the tax, the government aims to support industry recovery while maintaining fiscal sustainability. The 6% economic growth threshold serves as a key indicator for implementing the tax, demonstrating a data-driven approach to policy enforcement.

Implications for Consumers and Businesses

The delay in implementing the MBDK tax has implications for both consumers and businesses in the beverage industry. For manufacturers, the postponement provides temporary relief from additional tax burdens, potentially allowing for more competitive pricing strategies. For consumers, it may mean continued access to affordable sweetened beverages, though consumer protection agencies may express concerns about the health impacts of prolonged availability of these products.

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Story Info

Published
1 month ago
Read Time
10 min
Sources
1 verified

Topics Covered

Tax PolicyBeverage IndustryEconomic Growth

Key Events

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Sugary Drink Tax Postponement

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Conditional Tax Implementation

Timeline from 1 verified sources