Indonesia Launches National Discount Day Initiatives

Comprehensive Shopping Promotion Programs

The Indonesian government has announced a series of significant shopping promotion programs under the banner of National Discount Day, aiming to stimulate consumer spending and support local businesses. The initiatives demonstrate a coordinated effort between government bodies and private sector organizations to create a substantial retail stimulus.

Key Programs and Discounts

1. Harbolnas (National Online Shopping Day): Scheduled for December 10-16, 2025, this program is organized in collaboration with the Indonesian E-Commerce Association (idEA)
2. BINA Indonesia (Belanja di Indonesia Aja): Running from December 18, 2025, to January 4, 2026, in partnership with Hippindo and APBI
3. EPIC Sale (Every Purchase is Cheap): Taking place throughout December 2025, organized with Aprindo, offering discounts between 20-80%

Strategic Objectives

These coordinated shopping events are designed to achieve multiple economic objectives:

• Boost consumer spending during the year-end period
• Support local businesses and e-commerce platforms
• Stimulate economic activity through increased retail transactions
• Maintain consumer confidence through organized promotional activities

The government's comprehensive approach to organizing these events demonstrates a proactive stance in managing economic activity and consumer behavior during the critical year-end shopping period.