Indonesia Aims for Rp 110 Trillion Nataru Spending Through National Shopping Initiatives

Government Targets Record Spending During Holiday Season

The Indonesian government is optimistic about achieving Rp 110 trillion in consumer spending during the 2025/2026 Christmas and New Year (Nataru) period. This ambitious target is being pursued through a series of coordinated national shopping programs designed to stimulate economic activity and support local businesses.

Key Programs Driving Spending

Several major initiatives are being implemented to reach the spending target:

1. Hari Belanja Nasional (Harbolnas): Expected to generate approximately Rp 35 trillion in transactions
2. Every Purchase Is Cheap (EPIC): Additional spending stimulus program
3. 'Belanja di Indonesia Saja' Campaign: Organized by Himpunan Peritel & Penyewa Pusat Perbelanjaan Indonesia (Hippindo), targeting Rp 30 trillion in transactions until January 4

Government Confidence in Achieving Target

Minister of Economic Affairs Airlangga Hartarto expressed confidence in achieving the Rp 110 trillion target through these combined efforts. The programs are being executed across various shopping malls nationwide, creating a comprehensive campaign to boost consumer spending.

Economic Impact

The government's strategy focuses on both stimulating consumer demand and supporting local retailers. By promoting 'Belanja di Indonesia Saja', the government aims to keep consumer spending within the country, thereby supporting domestic businesses and contributing to economic growth.