From Hobby to Successful Business: The Story of Sancraft

Turning Passion into Profit

Sanjung Sari Pursie, a graduate of fine arts from Universitas Negeri Jakarta (UNJ), has successfully transformed her hobby into a thriving business. Sancraft, her creative venture, began in 2010 when she started painting designs on shoes and tote bags. What started as a personal expression of creativity soon gained attention from her college friends and eventually evolved into a promising business opportunity.

Early Challenges and Growth

The first significant breakthrough came when Sancraft received an order for 30 bags from a cycling community in Kalimantan. This initial success enabled Sanjung to scale up production with the help of digital printing vendors. With an initial capital of Rp 500,000 borrowed from her mother, Sancraft managed to expand its product line and distribution channels. By 2013, Sancraft products were featured in their first retail store, marking a significant milestone in their journey.

Business Expansion and Current Status

Today, Sancraft offers a diverse range of products including hand-painted bags, pouches, tumblers, and scarves. The business generates an average monthly revenue of Rp 50 million. Apart from selling through retail stores and e-commerce platforms like Tokopedia and Shopee, Sancraft also receives orders for merchandise from individuals and corporations. Their products have attracted customers from various regions, including Singapore, Japan, and Azerbaijan, often being taken abroad as gifts.

Challenges and Future Prospects

Sanjung acknowledges the challenges she faced, such as finding new design inspirations and managing stock for multiple retail partners. Currently, Sancraft products are available in several retail stores across Jakarta and Bali, including Alun-alun Indonesia, Sarinah, and Kem Chicks. With a team of three employees and occasional freelance workers, Sancraft continues to grow, adapting to the demands of the creative industry.