Indonesian Automotive Market Gains Momentum at GJAW 2025

Major Automakers Showcase Latest Hybrid and EV Models

The GAIKINDO Jakarta Auto Week (GJAW) 2025 is becoming a significant catalyst for Indonesia's automotive market, with major players like Toyota and MG Motor leading the charge. Toyota, through PT Toyota Astra Motor (TAM), is participating in the event with a focus on its Veloz Hybrid model, which is expected to be a major draw for customers ¹

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Toyota's Strategic Approach

Rather than setting specific sales targets during GJAW 2025, Toyota is concentrating on expanding the exposure of their new products to consumers. Philardi Ogi, Public Relation Manager at TAM, emphasized that the primary goal is to introduce their products to the market rather than focusing on short-term sales figures. The decision comes as the year-end auto show typically contributes to the national automotive market's growth, driven by consumer spending fueled by year-end bonuses and dealer promotions ¹

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MG Motor's Comprehensive Display

MG Motor Indonesia is also making a significant presence at GJAW 2025 by showcasing six flagship models and four test drive units that cover their entire technological spectrum, including internal combustion engine (ICE), hybrid, and battery electric vehicle (BEV) models ²

. Jason Huang, CEO of MG Motor Indonesia, highlighted that Indonesia remains a key market for MG due to its developing technology, infrastructure, and increasing demand for modern mobility solutions.

Market Implications

The GJAW 2025 is strategically important for both companies as it comes at a time when the automotive industry is navigating through various challenges and opportunities presented by the shift towards electric and hybrid vehicles. By showcasing their latest models and technologies, both Toyota and MG Motor are positioning themselves to capture the growing demand for more sustainable and innovative automotive solutions in Indonesia.