Key insights and market outlook
Major Indonesian banks, including DBS Indonesia, Allo Bank, and BCA, reported a significant increase in paylater transactions during the 2025 Hari Belanja Online Nasional (Harbolnas). DBS Pay Later users rose by 13% compared to the previous month 1
The 2025 Hari Belanja Online Nasional (Harbolnas) period saw a significant increase in paylater transactions across major Indonesian banks. PT Bank DBS Indonesia reported a 13% growth in DBS Pay Later users compared to the previous month 1
The trend wasn't limited to DBS Bank. PT Allo Bank Indonesia Tbk also observed a notable increase in paylater usage, with Corporate Secretary Stacey Aryadi Suryoputro attributing it to the traditionally high consumption during year-end festivities 2
The combined effect of Harbolnas and the upcoming Christmas and New Year (Nataru) celebrations created a perfect storm that boosted consumer spending. Banks' paylater services provided the necessary flexibility for consumers to manage their cash flow during this period of high expenditure. As Ari Lastina, Head of CC & UL at DBS Bank, noted, the integration of paylater with credit card features offered customers a convenient option to turn their purchases into installment plans 1
Harbolnas 2025 Transaction Surge
Paylater Service Growth